Discounts & GWP

Automatically add a free gift to the cart when a customer meets your conditions. The gift appears as a line item. No discount code needed. No manual intervention.

Apply a discount to specific products or variants. Percentage off or fixed amount. Target individual items without discounting your entire catalogue.

Discount the total order value. Use for sitewide promotions, seasonal sales, or spend-threshold offers that apply across the full cart.

Offer free or discounted shipping when conditions are met. Reduce one of the biggest friction points in checkout without discounting your products.

Automatically generate and send unique discount codes based on a trigger. Use for post-purchase offers, win-back campaigns, or loyalty-triggered incentives.

Unlock the gift when the cart subtotal reaches a value you set. The most common GWP trigger. Set it slightly above your current AOV to lift average cart value.

Trigger the gift based on a specific product, variant, or quantity in the cart. Customer buys a particular item or hits a quantity and the gift is added automatically.

Require a specific combination of products in the cart before the gift is awarded. Use for curated bundles, cross-category promotions, or hero product pairings.

The gift is added to the cart automatically when conditions are met and removed automatically when the customer no longer qualifies. No manual steps.

Add a customer-facing note on the gift line item in the cart. Tell customers why the gift was added and what it is. Reinforces the value of the offer.

Set the maximum number of times the gift can be added per order. Prevent one cart from receiving multiple gifts when it qualifies multiple times.

Run the promotion for everyone. No restrictions on who qualifies. Best for sitewide campaigns and broad awareness offers.

Restrict the offer to customers who are logged into their account. Encourages account creation and gives you richer customer data.

Target promotions to customers with specific Shopify tags. Run offers for wholesale customers, ambassadors, or any segment you tag.

Restrict offers to loyalty program members. Combined with tier settings, you can run VIP-exclusive GWPs that make membership feel immediately valuable.

Target promotions to specific loyalty tiers. Gold members get a premium gift. Silver gets a different offer. Everyone else sees nothing. All from one dashboard.

Schedule promotions with a start and end date. Run urgency-driven campaigns with a fixed window. Offers activate and deactivate automatically.

Set promotions to active, scheduled, or paused. Control which offers are live at any time without deleting them.

Run more than one discount or GWP at the same time. Split by eligibility, conditions, or timing to avoid overlap. No hard limit on concurrent offers.

Layer a discount code on top of a GWP offer. Customers can apply a code and still receive their gift, as long as both qualification rules are met.

Show customers how close they are to unlocking the offer. A visual bar in the cart that increases cart completion and nudges customers to add more to qualify.

Surface relevant product recommendations on the cart page. Helps customers discover complementary items and increases AOV without sending them back to browse.

Present a last-minute add-on during checkout. Increases revenue per order with minimal friction. Customers add it in one click without leaving the checkout flow.

Offer gift wrapping, premium packaging, or special presentation at checkout. Reduces hesitation for gifting purchases and adds a premium touch.

Capture delivery instructions, gift messages, or special requests directly in the cart. Reduces support friction by collecting the information upfront.

Set up cart and checkout features from the Roadmap dashboard, then place them on your store using built-in action buttons. No code. No developer dependency.

Run gift-with-purchase offers exclusively for loyalty members or specific tiers. VIPs get a premium gift. Everyone else sees nothing. One system, one dashboard.

Layer a discount code and a GWP in the same cart. The code handles the price reduction. The GWP handles the gift. Both qualify independently.

Apply promotional discounts to subscription orders. First-order discounts, ongoing subscriber perks, or tier-based subscription pricing all work within the same system.

Push discount events into Klaviyo. Trigger email and SMS flows when customers qualify for offers, redeem codes, or receive gifts. Build promotion-aware automations.

Use promotion events as triggers in Shopify Flow. Automate workflows when customers qualify for or redeem discounts. Tag customers, notify your team, or trigger follow-up actions.

Promotions work in Shopify POS. Gift-with-purchase offers, discount codes, and loyalty-tier promotions apply at the counter. Same rules online and in-store.

Create, configure, and manage all promotions from the Roadmap dashboard. No liquid snippets. No manual code entry. No developer involvement to launch a campaign.

Discounts and GWPs run natively on Shopify. No external servers processing your promotions. Faster application, real-time updates, and data stored as metaobjects.

Full discount and GWP functionality on both Shopify and Shopify Plus. Plus stores benefit from additional checkout extensibility for upsells and progress bars.