Tag Library

Restrict access to specific products or collections. Show them only to approved customers, or hide them from specific audiences. The product exists in your catalogue but only the right people can see it.

Restrict access to any storefront URL. Members-only landing pages, hidden collection links, campaign pages, or password-protected content. Control who sees it, and where everyone else gets redirected.

Choose individual products that should be visible or hidden based on your eligibility rules. Fine-grained control at the product level.

Apply access rules to a full collection. Every product inside the collection inherits the restriction. One rule covers your entire wholesale or VIP catalogue.

Choose whether the selected audience should see the restricted content or be blocked from it. Visible means only the selected audience can access it. Hidden means the selected audience is the one blocked.

Choose where ineligible visitors are sent. Homepage, a relevant collection, a wholesale information page, or any URL you want. No dead ends. Blocked visitors always land somewhere useful.

Restrictions apply even when someone accesses a product URL directly from email, ads, or social media. The rule is not limited to navigation - it covers every entry point.

Restrict any storefront URL. Enter the path, set the eligibility rule, and choose where blocked visitors are redirected. Works for any page on your store.

Create pages that are only accessible to loyalty members or specific tiers. Use for exclusive content, early access announcements, or VIP-only offers.

Share collection URLs with specific customer segments. The page is invisible to everyone else. Use for invite-only sales, wholesale catalogues, or private sample collections.

Add password protection to any storefront page. An additional layer of access control beyond customer eligibility. Useful for partner portals or press pages.

Gate campaign landing pages by audience. Run a VIP-only sale page that redirects non-VIPs to the main store. Open it to everyone later by adjusting the schedule.

Apply the rule to everyone. Use when the restriction is about timing (scheduled access) rather than audience.

Restrict access to customers who are signed into their account. Logged-out visitors are blocked. Encourages account creation.

Restrict access to customers with specific Shopify tags. Use tags like Trade, VIP, Staff, or any custom tag. Only logged-in customers with a matching tag qualify.

Restrict access based on purchase history. Set a minimum total spend or minimum number of orders. Use for repeat-buyer offers, high-spender exclusives, or past-purchaser bundles.

Restrict access by country. Use for compliance, shipping restrictions, or regional product launches. Show or hide products based on where the customer is located.

Restrict access to customers enrolled in the Roadmap loyalty program. Use for member-only perks, tier-gated products, or loyalty-exclusive collections.

Restrict access for customers who have not joined the loyalty program. Use for signup incentives, pre-membership teasers, or offers designed to drive loyalty enrolment.

Set a specific date and time for the rule to activate. Products or pages become accessible (or restricted) at the exact moment you choose. No manual switching.

Set an end date for the rule to expire automatically. Access opens or closes when the window ends. Use for timed product drops, campaign pages, or seasonal restrictions.

Control what happens when a tag is not active. Choose whether restricted products or pages become visible or stay hidden outside the active window. Prevents accidental exposure.

Keep tags in Draft while testing. Switch to Active only after confirming the rule works for both eligible and ineligible customers. A safety measure for live stores.

Show trade products only to customers tagged as wholesale. Redirect everyone else to your public store or a wholesale enquiry page. One store, two experiences.

Give VIP customers or high spenders early access to new products. Set a start date for VIPs, then remove the restriction when the drop goes public. One tag, one schedule.

Hide products from countries where they cannot be shipped or sold. Redirect blocked visitors to a relevant alternative collection instead of showing them something they cannot buy.

Gate products behind order history thresholds. Customers who have spent over a certain amount or placed a certain number of orders see the exclusive collection. Everyone else does not.

Show specific products only to customers in a particular loyalty tier. Gold members see the exclusive line. Silver and below do not. Make the tier feel tangible.

Run a flash sale page that is only accessible during a specific window. Schedule the start and end. When the window closes, visitors are automatically redirected.

Create pages visible only to customers tagged as staff or press. Share pre-launch information, internal pricing, or press kits without making them public.

Use loyalty tier status as an eligibility rule. Gold members see exclusive products. Non-members see a teaser page. The tier system and the access control system share the same customer data.

Restrict wholesale catalogues and trade-only pricing to tagged trade customers. Combined with the B2B module, you run DTC and wholesale from one Shopify store with separate product access.

Combine tag-based product access with exclusive promotions. VIP-only products that also trigger a VIP-only gift-with-purchase. Two layers of exclusivity from one customer profile.

Customer tags applied by Tag Library rules flow into Klaviyo. Segment email and SMS flows based on who has access to restricted products or pages. Build anticipation campaigns for gated drops.

Use tag changes as triggers in Shopify Flow. When a customer gains or loses access to a restricted product or page, automate follow-up actions - notifications, tagging, or internal workflows.

Tag Library runs natively on Shopify. Rules are evaluated in real time against customer data stored as metaobjects. No external access control server.

Full Tag Library functionality on both Shopify and Shopify Plus. No plan-tier restrictions on tag types, eligibility options, or scheduling features.