Loyalty & Rewards

Reward customers with the ability to redeem products with points they have earned.

Reward customers as they process up tiers with points, discounts, or gifts.

Customers earn points every time they place an order. Set custom earn rates — fixed points per order or scaled to order value.

Set up redeem rules and thresholds for customer to redeem from page, cart, and checkout - without copy and pasting codes.

Reward customers for creating a store account. A simple incentive that immediately gets them into your loyalty ecosystem.

Celebrate customers with automatic birthday point awards. Set a yearly limit to keep it sustainable while making customers feel recognised.

Configure tiers based on $/£ spent, points earnt, or products purchased.

Connect loyalty to social proof. Customers earn points when they submit a product review through Roadmap Reviews - no separate app needed.

Award points based on Shopify customer tags. Use this to reward specific segments - wholesale customers, VIPs, brand ambassadors, or anyone with a tag you define.

Set custom point values for each earning action. One point per dollar spent, five points for a review, fifty for a birthday - you control the economy.

Prevent points from being awarded on discounted products or sale items. Protect your margins while keeping the loyalty program running on full-price purchases.

Customers exchange points for a fixed dollar amount off their next order. Create multiple tiers — e.g. 100 points = $10 off, 200 points = $25 off.

Let customers redeem points for specific products instead of discounts. Ideal for sampling new products or rewarding loyal customers with exclusive items.

Offer free shipping as a loyalty reward. Removes one of the biggest purchase friction points while giving customers a clear reason to accumulate points.

Create as many redemption tiers as you need. Offer a mix of discount amounts, percentages, products, and free shipping — all visible to the customer in one place.

Customers apply their loyalty reward directly at checkout — no code pasting, no separate step. Points convert to a discount that's applied automatically.

Customers can apply loyalty points to upcoming subscription orders — directly from the storefront. Admins can apply points to any upcoming cycle from the dashboard.

Create multiple membership levels — Bronze, Silver, Gold, or any naming convention that fits your brand. Full control over tier names, order, and progression thresholds.

Set a spend threshold in your store currency. Customers qualify when their total spend hits the target — ideal for brands that want tier progression tied directly to revenue.

Different tiers can use different qualification rules. Bronze could be points-based, Silver spend-based, and Gold triggered by a specific product purchase — all within the same program.

Automatically deliver a reward the moment a customer reaches a new tier. Offer a percentage discount, a free product, or a fixed amount off — triggered immediately.

Reward customers for maintaining a tier over time. For example, give a bonus reward after 12 months in Gold tier. Incentivises ongoing loyalty, not just initial qualification.

Configure tier rewards that apply to specific products or variants. Offer VIP-only pricing on select items, or give 100% off a single cart product as a tier benefit.

Set maximum uses and expiry dates on tier rewards. Control how broadly benefits are used while keeping the program sustainable.

Each tier automatically applies a Shopify customer tag when a customer qualifies. Use these tags in Klaviyo segments, Shopify Flow automations, or any tag-aware tool in your stack.

Memberships run on a rolling custom-month cycle. Tiers are recalculated at the end of each period based on the customer's activity — maintaining the right incentive to keep spending.

At the end of each membership period, tiers are automatically reassessed. Customers who maintained their activity keep their tier. Those who didn't are moved down — fairly and transparently.

Reward both the customer who refers and the friend who places their first order. Configure each side independently — points, percentage discount, or fixed amount off.

The referring customer receives their reward after their friend completes a first order. Choose between points or a discount code with full control over amount, prefix, and restrictions.

Give the referred friend an incentive to make their first purchase. Points, percentage off, or fixed discount — configurable with minimum spend, quantity limits, and expiry rules.

Set a code prefix for referral discount codes so they're recognisable in your reporting. Preview the generated code format before going live.

Restrict referral discounts to specific products, variants, collections, or purchase types (e.g. one-time only). Keep referral offers targeted instead of blanket-wide.

Set a minimum cart value required before a referral discount can be applied. Protects against low-value referral orders that don't contribute to growth.

Set referral codes to expire after a specific number of days, or leave them with no expiry. Match the urgency level to your brand's referral strategy.

Toggle the entire referral program on or off from the dashboard. Test with a small reward first, then scale up when validated.

Enrol any customer as a loyalty member the moment their email is captured — online checkout, POS transaction, or account creation. Lowest friction entry point.

Restrict loyalty participation to customers with a verified store account. Best for brands that want loyalty tied to a login experience for consistent redemption.

Customers who place a POS order with an email address are automatically enrolled. In-store staff become part of your loyalty acquisition strategy.

Once your loyalty program is active, eligibility settings are locked to prevent accidental changes. Deactivate the program first to adjust — a safety measure for live programs.

View any customer's full loyalty profile — current points balance, tier status, membership start date, and point history timeline.

See every point earning and redemption event for a customer in chronological order. Includes points earned, redeemed, and refunded — with timestamps and context.

Add or remove points manually for any customer. Useful for resolving support tickets, rewarding past activity, or running offline promotions.

View and verify a customer's current tier, when they qualified, and when their membership period expires. Everything support needs to answer tier questions instantly.

On subscription contract pages, a Loyalty Points card shows the customer's balance and links directly to their loyalty profile. Support teams resolve subscription + loyalty questions in one view.

Control the on-site loyalty experience through Edit Loyalty Widgets. Customers see how to earn, what they can redeem, their tier status, and the referral offer — all in one place.

Style loyalty widgets to match your store's design system. Adjust layout, colours, and fonts so the loyalty experience looks native, not third-party.

Show logged-in customers their current points balance on your storefront. An always-visible reminder that incentivises repeat purchases.

Show customers their current VIP tier and what's needed to reach the next level. Progress visibility drives spend toward the next milestone.

Give customers an easy way to find and share their referral code or link. The widget surfaces the referral offer and makes sharing frictionless.

Customers manage loyalty redemptions from within their subscription portal — "My Subscriptions" shows upcoming shipments with the option to apply points directly.

Loyalty points are earned on every subscription renewal. Points can be redeemed against upcoming subscription orders — by the customer in the storefront or by your team in the admin.

Customers earn loyalty points when they leave a product review. One action improves both your retention data and your social proof — no separate configuration.

Combine loyalty tier status with promotion rules. Run gift-with-purchase offers that only apply to VIP-tier members, or create tier-exclusive discounts.

Loyalty points are earned on bundle purchases. Reward customers for buying curated product sets while increasing your AOV.

Full loyalty functionality at the point of sale. Customers earn and redeem points in-store. Staff see tier status, available rewards, and point balances — same data as online.

Push loyalty events directly into Klaviyo — points earned, tier changes, referral completions, reward redemptions. Build email and SMS flows triggered by real loyalty behaviour.

Use loyalty events as triggers in Shopify Flow. Automate internal workflows when customers reach tiers, earn points thresholds, or complete referrals — no code.

Promotion progress bars in the cart show customers how close they are to their next loyalty reward. Checkout upsells can be targeted by tier or points balance.

All loyalty data — points, tiers, memberships, referrals — is stored as Shopify metaobjects inside your store. No external database. No sync delays. Your data stays yours.

Activate and configure the entire loyalty program from the Roadmap dashboard. Place widgets on your store through Shopify's native theme editor. Zero liquid snippets.

Loyalty widgets render as part of your Shopify theme — not as external scripts. Customers experience loyalty as part of your site, not as a third-party overlay that loads late.

Every loyalty action on a subscription contract is logged in the subscription timeline — redemptions, refunds, and modifications. Full auditability for your ops team.

If a subscription order is modified after a loyalty redemption is applied, points are automatically refunded. No manual correction needed. Customers are notified and can reapply.

Migrate existing loyalty points and tier data from Smile.io, Yotpo, LoyaltyLion, and other platforms. Customer points and memberships transfer over — nothing lost in the switch.